From the beginning young kids loved the Dumb Ways brand and characters but even though the characters had a positive safety message, not all the humour was appropriate for younger kids. Inspired by leading play based apps by companies such as Toca Boca and Sago Mini, Millipede designed and created the Dumb Ways Junior brand.

The Dumb Ways Junior characters took on adventures in four different apps, creating and operating a train track, preparing a chaotic breakfast, running a passenger plane service, and a zany hospital. Each app featured high quality, open ended, play, designed to capture the humour and hilarity in a child positive manner.

My work on this project began from initial ideation, creating game design concepts that would be engaging and feasible to execute within time and budget constraints. From there I worked as lead developer for the apps, determining tools, pipelines, standards, and working with other developers to complete the project to a high standard. The apps remain a high watermark of child appropriate positivity for the brand.